The editorial board of online newspaper 7x7 joined the Greenpeace Russia campaign of the air quality assessment in Russian cities through the use of white sheets. 7x7 hung out a white sheet out the window of the editorial office in Syktyvkar to assess air pollution. You can also join the campaign — it will end only on February 18.
The campaign aims to be illustrative of the number of different smokeshades in the air that will be visible on a white sheet. The flashmob was launched by the Greenpeace Russia Environmental Organization on February 3. It is going under hashtag #NotAirClear until February 18. Participants are asked to fold up one part of the sheet around a stick, hang the other part out the window, and compare the street and the folded side at the end of the flashmob, then take a photo and post it with the hashtag. Detailed instructions on how to hang a sheet can be found here.
Greenpeace Russia is a division of an international non-governmental environmental organization which originated with the peace movement and anti-nuclear protests in the early 1970s in Canada. Activists advocate a careful attitude to the environment, reducing industrial emissions and rational natural resources use. Greenpeace appeared in Russia in 1989.